#Realtalk: Paying it Forward

Project Description

Chaucer Barnes is the chief audience officer for Translation. He is the co-author of “The Contagion Cookbook” and has worked on digital strategy for brands like State Farm, Champs Sports, Google, NFL and Budweiser.

But he started his career as a musician and emcee.

“I was working at a law office and hating it,” said Barnes who was moonlighting in a hip-hop group called Copacrescent. “Wound up I was lucky enough to spend some time with Dan Wieden and after about 90 minutes we decided we wanted to be in each other’s orbit.”

In this video, Barnes recounts how he came to work at Wieden+Kennedy, why he rarely refuses a meeting and how cultural diversity factors into Translation’s strategy.

Project Details